![]() As a full-service ecommerce partner, we are delivering ecommerce expertise and innovative solutions for our sellers, and we needed a visual identity that represented that in a clean, modern way. These characteristics are intertwined with FastSpring’s brand. When the time came for me to bring the new Fastspring messaging to life visually, I knew I wanted our new logo, colors, typography, icons, and illustrations to represent trust, wisdom, and creativity. Balancing Trust, Wisdom, and Creativity: Our Visual Identity Once we had our updated messaging in place, the next step was to translate this into a new visual identity. We’ve grown past being just a platform or solution- we are a full-service ecommerce partner. Our success is firmly rooted in the success of our customers. So we started with the first question-who are we? FastSpring is Full-Service EcommerceĪs FastSpring has grown over the years alongside the ecommerce industry at large, part of our identity has been to seek excellence and deliver a world-class ecommerce experience to our customers. Our goal was to create a consistent message and visual identity that we can effectively communicate across all digital touchpoints. We were beginning a new chapter as a business, transitioning from a startup to a scaleup, and we needed to communicate this evolution to the market at large as well as our customers. And the look and feel of the visual brand at the time reflected that lack of clarity. Last year we reviewed our brand and messaging and realized our message became convoluted over the years. In this blog post, I would like to show all the hard work and love that went into this project. ![]() After a decade of experience helping software companies grow, the FastSpring visual identity was ready for evolution. These three concepts have been central to our success since 2005. When we decided it was time to revisit the FastSpring visual identity, we took it all the way back to reevaluating three main concepts: The new website is only the tip of the iceberg in terms of our rebranding project. The new logo, colors, fonts, icons, and illustrations were a culmination of months of planning and cross-functional teamwork. ![]() Keep reading to learn more about our journey to define a new visual identity.Ī few months ago we unveiled a completely updated FastSpring website. We hope reading about our experience will help you in your own journey! We want to share our most recent rebrand experience as it is something most-if not all-of our customers’ experience at some point in their business lifecycle. Since our beginnings in 2005, our brand has evolved many times to accommodate our ever-growing capabilities and larger industry changes. Over time, these goals require businesses of all sizes to reevaluate their brand and messaging.įastSpring is no different. Estimated read time: 5 minutes, 15 secondsĪs a growth partner, we share many of the same goals as our customers-we want to scale our business, drive more revenue, and achieve significant growth year after year.
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